Centty Ltd - Terms and Conditions

Last Updated: October 2026

1. Introduction

These Terms and Conditions ("Terms") govern access to and use of the website, platform, software, applications, services and related products provided by Centty Ltd ("Centty", "Company", "we", "our" or "us") through www.centty.co.uk and associated domains.

By accessing, registering for, purchasing, or using any Centty service, you agree to be legally bound by these Terms.

If you do not agree to these Terms, you must not access or use the Services.

2. About the Services

Centty provides a business growth and reputation management platform designed to assist businesses in:

• Generating leads
• Managing enquiries
• Accepting booking requests
• Creating landing pages
• Running marketing campaigns
• Promoting special offers
• Collecting customer feedback
• Requesting customer reviews
• Managing customer engagement
• Tracking campaign performance
• Managing local business growth activities

Centty provides software tools only and does not guarantee any commercial outcomes.

3. Eligibility

You must:

• Be at least 18 years old;
• Have legal capacity to enter into contracts;
• Use the Services for lawful purposes only.

If you access the Services on behalf of an organisation, you warrant that you have authority to legally bind that organisation.

4. Accounts and Security

You are solely responsible for:

• Maintaining account confidentiality;
• Protecting passwords and login credentials;
• Ensuring account information remains accurate;
• Activities conducted under your account.

You must immediately notify Centty of any suspected unauthorised access or security breach.

Centty is not liable for losses resulting from unauthorised account use.

5. Subscription Services

Certain features require a paid subscription.

Subscription fees:

• Are payable in advance;
• May be billed monthly or annually;
• Exclude VAT unless stated otherwise;
• Are non-refundable except where required by law.

Failure to pay fees may result in suspension or termination of Services.

6. Automatic Renewal

All subscriptions automatically renew for successive billing periods equal to the original subscription term unless cancelled before the renewal date.

You authorise Centty to charge the payment method on file for renewal fees.

Failure to cancel before renewal does not create entitlement to a refund.

Centty may amend subscription pricing at any time, with updated pricing applying to future renewal periods.

7. Acceptable Use

You must not use the Services to:

• Violate any law or regulation;
• Commit fraud or deception;
• Distribute malware;
• Conduct phishing activities;
• Transmit unlawful content;
• Generate fake leads;
• Generate fake bookings;
• Manipulate reviews;
• Circumvent platform security;
• Reverse engineer the platform;
• Scrape or copy platform content;
• Infringe intellectual property rights;
• Send spam or unsolicited communications;
• Interfere with the operation of the Services.

Centty may suspend or terminate accounts involved in prohibited activities without notice.

8. Customer Content

You retain ownership of content uploaded to the platform.

You grant Centty a worldwide, non-exclusive, royalty-free licence to host, process, copy, transmit, store and display such content solely for operating and improving the Services.

You remain solely responsible for:

• Uploaded content;
• Marketing campaigns;
• Booking requests;
• Lead forms;
• Customer communications;
• Compliance with applicable laws.

9. Reviews and Reputation Management

Centty provides tools that allow businesses to request, collect and manage customer reviews.

You acknowledge and agree that:

• You are solely responsible for all review requests;
• You are solely responsible for compliance with review platform policies;
• You must not generate, publish or encourage fake reviews;
• You must not misrepresent customer experiences;
• You must comply with all applicable consumer protection laws.

Centty does not verify, moderate or endorse user-generated reviews.

10. Marketing Communications

You are solely responsible for all communications sent through the platform including:

• Email campaigns;
• SMS campaigns;
• WhatsApp campaigns;
• Push notifications;
• Customer reminders;
• Promotional communications.

Centty does not approve, review or control messages created or distributed by customers.

11. Data Protection

Where customer personal data is processed through the Services:

• The Customer acts as Data Controller;
• Centty acts as Data Processor unless otherwise stated.

Customers are solely responsible for:

• Obtaining lawful consent;
• Providing privacy notices;
• Establishing lawful processing grounds;
• Complying with UK GDPR, PECR and any applicable privacy legislation.

12. Intellectual Property

All rights, title and interest in the Services remain the exclusive property of Centty Ltd and its licensors.

This includes:

• Software;
• Databases;
• Source code;
• Designs;
• Logos;
• Branding;
• Documentation;
• Systems;
• Features;
• Algorithms.

No ownership rights are transferred to users.

13. Right to Modify Services

Centty may at any time and without notice:

• Add features;
• Remove features;
• Modify services;
• Discontinue integrations;
• Change interfaces;
• Change workflows;
• Replace technologies;
• Retire legacy functionality.

The Customer acknowledges that no purchase decision is made in reliance upon the continued availability of any particular feature or functionality.

Such changes shall not constitute breach of contract.

14. Service Availability

Centty aims to provide reliable services but does not guarantee:

• Continuous availability;
• Uninterrupted operation;
• Error-free performance;
• Compatibility with third-party systems.

Services may be interrupted due to:

• Maintenance;
• Upgrades;
• Security measures;
• Technical issues;
• Third-party failures.

15. Right to Suspend or Terminate

Centty may suspend, restrict or terminate accounts immediately where it reasonably determines that suspension is necessary to:

• Protect platform security;
• Investigate fraud;
• Prevent abuse;
• Comply with legal obligations;
• Protect business interests;
• Manage operational or regulatory risk.

Centty shall not be liable for any losses resulting from such suspension.

16. No Warranty and No Fitness for Purpose

The Services are provided on an:

• "As Is" basis;
• "As Available" basis;
• "With All Faults" basis.

To the fullest extent permitted by law, Centty disclaims all warranties including:

• Merchantability;
• Fitness for a particular purpose;
• Availability;
• Non-infringement;
• Accuracy;
• Reliability.

Centty does not guarantee that the Services will:

• Generate leads;
• Generate bookings;
• Increase revenue;
• Increase customer engagement;
• Improve customer retention;
• Improve reputation;
• Improve review ratings;
• Improve search rankings;
• Achieve any business objective.

All use of the Services is at the Customer's own risk.

17. Customer GDPR Indemnity

The Customer shall indemnify, defend and hold harmless Centty, its directors, officers, employees, contractors and affiliates from all claims, losses, liabilities, costs, investigations, fines, penalties and expenses arising from:

• GDPR violations;
• Data protection breaches;
• Unlawful processing;
• Failure to obtain valid consent;
• Unlawful marketing practices;
• Regulatory enforcement actions;
• Privacy law violations.

18. Review Platform Indemnity

The Customer shall fully indemnify Centty against all claims, disputes, complaints, liabilities, losses, damages and expenses arising from:

• Fake reviews;
• Incentivised reviews;
• Manipulated reviews;
• Review platform policy violations;
• Consumer protection breaches;
• Reputation management activities.

19. Marketing and Anti-Spam Indemnity

The Customer is solely responsible for all communications sent through the Services.

The Customer shall indemnify and hold harmless Centty from all claims, complaints, investigations, penalties, damages, liabilities and expenses relating to:

• Spam allegations;
• SMS violations;
• Telemarketing violations;
• Email marketing violations;
• WhatsApp marketing violations;
• Advertising breaches;
• Consent disputes.

20. Aggregated and Anonymised Data

The Customer grants Centty a perpetual, worldwide, irrevocable, royalty-free right to use data derived from platform usage where such data has been anonymised, aggregated or otherwise stripped of direct identifiers.

Centty may use such information for:

• Analytics;
• Product development;
• Benchmarking;
• Reporting;
• Artificial intelligence;
• Machine learning;
• Commercial purposes;
• Research purposes.

All rights in such aggregated and anonymised data remain exclusively owned by Centty.

21. Data Retention and Deletion

Following account termination or expiration:

• Customer data may remain accessible for up to thirty (30) days;
• Centty may permanently delete data at any time after such period;
• Customers are solely responsible for exporting required data before account closure.

Centty shall have no liability for deleted data.

22. Refunds

Subscription fees, setup fees, integration fees, consultancy fees and onboarding fees are non-refundable except where required by law.

No refunds shall be provided due to:

• Failure to use the Service;
• Failure to complete setup;
• Dissatisfaction with results;
• Marketing performance;
• Lead quality;
• Review volume;
• Booking outcomes.

Any refund issued by Centty is discretionary and does not establish future entitlement.

23. Mandatory Dispute Resolution

Before commencing legal proceedings, the parties agree to attempt good-faith resolution through negotiation.

Where negotiations fail, disputes shall first be referred to mediation in England and Wales.

Neither party may commence litigation until mediation is attempted except regarding:

• Debt recovery;
• Intellectual property protection;
• Emergency injunctive relief;
• Security-related matters.

24. Arbitration Option

At Centty's sole discretion, business-related disputes may be referred to confidential binding arbitration under the Arbitration Act 1996.

Where arbitration is elected:

• Proceedings shall take place in England;
• English law shall govern;
• Decisions shall be final and binding;
• Proceedings shall remain confidential.

Centty retains the right to pursue debt recovery through the courts.

25. Class Action Waiver

To the fullest extent permitted by law, all disputes must be brought on an individual basis.

The Customer waives any right to:

• Participate in class actions;
• Participate in representative claims;
• Participate in collective proceedings;
• Participate in consolidated actions.

Each claim must be pursued individually.

26. Force Majeure

Centty shall not be liable for delays, interruptions or failures resulting from events beyond its reasonable control including:

• Natural disasters;
• Severe weather;
• Fire;
• Flood;
• War;
• Terrorism;
• Civil unrest;
• Labour disputes;
• Government actions;
• Epidemics;
• Pandemics;
• Utility failures;
• Telecommunications failures;
• Internet outages;
• Hosting provider failures;
• Cloud service interruptions;
• Cyberattacks.

Performance obligations shall be suspended during the force majeure event.

27. Limitation of Liability

To the fullest extent permitted by law, Centty's total aggregate liability arising from or related to the Services shall not exceed the greater of:

(a) £100; or

(b) the total subscription fees paid by the Customer during the three (3) months immediately preceding the event giving rise to the claim.

This limitation applies collectively to all claims arising from the same or related events.

28. Excluded Losses

To the fullest extent permitted by law, Centty shall not be liable for:

• Loss of profits;
• Loss of revenue;
• Loss of business;
• Loss of contracts;
• Loss of opportunity;
• Loss of goodwill;
• Loss of reputation;
• Loss of anticipated savings;
• Loss of data;
• Indirect loss;
• Consequential loss;
• Special loss;
• Punitive damages.

29. Customer Acknowledgement

The Customer acknowledges that:

• The fees charged reflect the allocation of risk between the parties;
• The Services are software tools only;
• Success depends upon factors beyond Centty's control;
• The liability limitations contained herein are fair and reasonable.

30. Entire Agreement

These Terms, together with the Privacy Policy, Cookie Policy, Data Processing Agreement, Acceptable Use Policy, Refund Policy, Service Level Agreement, Order Forms and any incorporated policies constitute the entire agreement between the parties.

The Customer confirms that it has not relied upon any representation, promise, estimate, projection or statement not expressly contained within these documents.

All prior negotiations, discussions and understandings are superseded.

31. Governing Law and Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of England and Wales.

Subject to the mediation and arbitration provisions contained herein, the courts of England and Wales shall have exclusive jurisdiction over all disputes arising from or relating to these Terms.

32. Contact Information

Centty Ltd
Website: www.centty.co.uk
Email: support@centty.co.uk

By creating an account, subscribing to a service, or using any Centty platform, you acknowledge that you have read, understood and agree to be bound by these Terms and Conditions